About the Project:
Staparski kulen was meant to become premium brand of cold cuts on Serbian market. Domestic (non-industry) “Kulen” type of cold cuts is very sought-after due to the high-demand and low supply. Staparski kulen was based on long family tradition recepie.
Family that started commercial production of Kulen cold-cuts hired us to produce branding that had to promote quality in line with tradition but to look a bit vintage so we built a specific old style logo illustration for it.
- Client: Staparski kulen
- Team: Ivan Ćosić, Zoran Milić
- Date: Autumn 2011.